Dorel

Finding a new place to play.
The global manufacturer of leisure and children’s furniture and safety products had a strong market share position, but in slow-growth categories. They needed to understand if and how they should enter a potential new category. We helped identify their opportunity with a fact-based analysis.

Keurig

Keurig

Brewing a bold launch.

The leading maker of single-cup coffee brewers was growing fast, but needed additional marketing expertise for new product development. We helped create a new product roadmap, designed an innovative, first-of-its-kind user interface and delivered qualitative consumer research from concept testing all the way through usability.

Insulet

Insulet

A healthy growth strategy.

The manufacturer of insulin pumps for diabetes patients wasn’t on a path to significant growth, despite a differentiated product. We helped them formulate and articulate a clear strategic direction for the brand, led healthcare provider and patient qualitative insight research, and repositioned the brand to succeed.

AdTech

AdTech

Building a new brand.

The adhesives company had two new product opportunities developed in partnership with Compass Marketing, but few resources to implement them. We determined the market potential, refined positioning and coordinated resources to get them ready to launch.

Mayborn

Mayborn

Building a baby boom.

The leading baby products manufacturer wanted to evaluate a launch in Mexico. We uncovered where to play and how to win through a full category and competitive landscape assessment, defined critical success factors in doing business in Mexico, and developed a complete go-to-market strategy.

MooBella

MooBella

Sweet, sweet data.

The ATM of ice cream makers wanted to connect with more customers to maximize sales. We uncovered why potential customers weren’t biting, developed insight-driven positioning, verified the most appealing concepts and provided actionable steps for better communication.