Case Study: Dorel

Services we provided:

  • Landscape Assessment
  • Market Size estimation and forecasting
  • Consumer Insights Ideation
  • Concept Development & Research
  • Assessment of Market Entry strategies

Finding a new place to play.

Our client’s aggressive plans called for more growth from the categories where they compete. They needed to understand “if” and “how” a new opportunity might deliver this growth. Our approach included a comprehensive landscape assessment that helped our client determine how to move forward.

Challenge: Why Dorel came to us.

To evaluate the brand fit and overall market attractiveness of entering a new category, as they were trying to meet aggressive growth goals.

Solution: How we uncovered opportunities.

We provided a full category and competitive landscape assessment to determine where they should play and identified critical success factors on how to win. We assessed the existing brand’s permission to succeed and leveraged key consumer insights to develop new product positioning concepts that target key unmet needs. We also forecasted the potential size of the opportunity and developed a detailed assessment of go to market options, including organic and acquisition approaches. With a recommended go to market strategy in hand that satisfies both the financial and business objectives, Dorel is positioned to succeed.

Results: Dorel knows where to play and how to win.

With the confidence of a fact-based analysis, Dorel was able to make sound decisions about where to apply resources and how to succeed in a new category.