Our Work

Our clients range in size, but share one common goal. Growth.

Ideation and Innovation, including concept development & research

Opportunity Identification and Strategic Planning

Opportunity Identification and Strategic Planning, including go to market plan

AdTech

Opportunity Identification, market sizing and assessment, and Strategic Planning

Ideation and Innovation, including concept development & research

Keurig Green Mountain

Brand Strategy and Strategic Planning, including market research

Strategic Planning, including go to market plan

Brand Strategy and Strategic Planning, including go to market plan

Ideation & Innovation, including ideation sessions and market research

Brand Strategy, including brand positioning, Ideation and Innovation

Brand Strategy and Strategic Planning, including go to market plan and product packaging

Strategic Planning, including go to market plan

Strategic Planning, including go to market plan

Strategic Planning, including a process for go to market planning

Ideation and Innovation

Ideation & Innovation, including concept development and testing

Strategic Planning, including go to market strategy

Strategic Planning

Ideation & Innovation and Brand Strategy, including market research

Opportunity Identification, including market sizing and assessment

Ideation & Innovation and Brand Strategy, including market research

Ideation & Innovation, including concept and usability testing

Strategic Planning, including go to market plan

Strategic Planning, including go to market plan, and Brand Strategy

Case Studies

Dorel

Finding a new place to play. The global manufacturer of leisure and children’s furniture and safety products had a strong market share position, but in slow-growth categories. They needed to understand if and how they should enter a potential new category. We helped identify their opportunity with a fact-based analysis.
December 21, 2015/by Janet Merriman
Keurig

Keurig

Brewing a bold launch. The leading maker of single-cup coffee brewers was growing fast, but needed additional marketing expertise for new product development. We helped create a new product roadmap, designed an innovative, first-of-its-kind user interface and delivered qualitative consumer research from concept testing all the way through usability.
December 21, 2015/by Janet Merriman
Insulet

Insulet

A healthy growth strategy. The manufacturer of insulin pumps for diabetes patients wasn’t on a path to significant growth, despite a differentiated product. We helped them formulate and articulate a clear strategic direction for the brand, led healthcare provider and patient qualitative insight research, and repositioned the brand to succeed.
December 21, 2015/by Janet Merriman
AdTech

AdTech

Building a new brand. The adhesives company had two new product opportunities developed in partnership with Compass Marketing, but few resources to implement them. We determined the market potential, refined positioning and coordinated resources to get them ready to launch.
December 21, 2015/by Janet Merriman
Mayborn

Mayborn

Building a baby boom. The leading baby products manufacturer wanted to evaluate a launch in Mexico. We uncovered where to play and how to win through a full category and competitive landscape assessment, defined critical success factors in doing business in Mexico, and developed a complete go-to-market strategy.
December 21, 2015/by Janet Merriman
MooBella

MooBella

Sweet, sweet data. The ATM of ice cream makers wanted to connect with more customers to maximize sales. We uncovered why potential customers weren’t biting, developed insight-driven positioning, verified the most appealing concepts and provided actionable steps for better communication.
December 7, 2015/by lisa@brookins1.com

Why Our Clients Choose Compass

Marc Gibeley

“We have a new-to-the-world product requiring the creation of a whole new category. Compass Marketing helped sharpen our focus and quickly brought clarity to the task by applying established consumer-driven marketing principles. Their advice, insight, strategic thinking and most importantly, leadership, was instrumental in helping us bring our new product to life.”

Marc GibeleyCEO, WaveRx, Inc.
Vinnie D’Alleva

“The simple fact was that Compass Marketing helped us understand the data, make appropriate changes to incorporate it into our decision making process and told us – straight to the point – what we needed to do in order to succeed. The reality of the market we were entering was new to us and they helped us plot the best path for success.”

Vinnie D’AllevaEVP Business Development/General Manager, Dorel Juvenile Group U.S.
Ken Davidov

“Throughout the process, the advice and guidance provided by Compass Marketing was indispensable. The completed business plan delivered by Compass is the most important tool we have to grow our business. Most importantly, our investors are confident and supportive.”

Ken DavidovGlobal Ionics LLC
Nick Lazaris

“We brought Compass in within days of receiving a critical round of funding, and with just months before launch. Compass Marketing’s work was just what we needed to get us off the ground at a critical juncture, and provided us with a foundation from which to grow to a global company.”

Nick LazarisFormer CEO & Board Member, Coravin
John Whoriskey

“Compass Marketing has been a valuable resource for helping Keurig uncover and deliver on new growth opportunities. Their depth of consumer marketing knowledge and skill paired with their ability to work with both our internal organization and external agencies has made them a no-brainer, go-to strategic marketing agency for us.”

John WhoriskeyVP and General Manager, Keurig Green Mountain
Tony Tremaglio

“Compass Marketing quickly partnered with the existing team, developed an aggressive plan and executed a successful launch on schedule and within budget. Compass Marketing provided the expertise, insights and leadership needed for the DTC campaign to successfully achieve its significant return on investment objectives. I would highly recommend Compass Marketing to any company who needs a partner who can seamlessly integrate into their existing team and provide resources that are critical to the success of any new business initiative.”

Tony TremaglioDirector of Marketing, Hologic