What motivates your consumer? By understanding this, we unearth strong consumer insights that form the basis for insight-driven ideas and new products. We are skilled at crafting consumer concepts that address your target’s most important needs in a compelling way, refining them to resonate more deeply, and then further fine-tuning and prioritizing the communication to hit the bull’s-eye.
We answer tough questions, like: What unmet need holds the most promise? How can we best formulate the product proposition to speak to this need in a differentiated way? What are the most important benefits to communicate to the target? And how can we leverage key cross-functional teams to tap into ideas both inside and outside the organization?
Find your “in” by determining your target’s unmet need. We help you understand the jobs to be done and where existing solutions are not meeting the mark.
Tap into new thinking. Our consumer-centric approach, coupled with the inputs of external creative thinkers and internal team members, generates unique ideas that will put your brand on the growth path.
Concept Development & Testing
We mix art with science to test which differentiated concepts will be the most relevant to your target and to understand if you have a unique, believable idea that will drive strong purchase.
When bold moves must be made, it’s important to be sure. Our evidence-based, pragmatic approach ensures you have solid rationale and facts to support your decisions.