Once you have a clear idea of what your brand represents and where you want to take it, you need a plan to make it happen. But at this point, the devil is in the details. How do you pace your new product introductions to maximize impact and not overburden internal resources? What is the plan for bringing the product to market? What is the recommended promotional and channel strategy? How do you sell in to your priority channels? How do you establish a best-in-class process for developing marketing plans?
Your organization needs to be aligned and everyone needs to be clear about their role moving forward. We work with your organization to lead, support or kickoff these efforts. Having led small and large brands on national and international bases, we know the questions to ask and have a proven process to make order out of chaos, so that everyone internally and externally understands the game plan and moves forward as a team.
Corporate/Brand Visioning & Planning
We help your organization crystalize high-level strategic plans. We facilitate your team’s ability to verbalize and document vision and goals, align on a strategy, and start capturing the tactics for making it all happen.
Taking into account the many dimensions of competing opportunities, we offer rationale-based recommendations to help you prioritize your resources against future growth opportunities.
Marketing Plan Development
Capture what your brand wants to achieve and what actions you will take to get there. We’ve established a disciplined process for analyzing the marketplace, competition and consumer, and then translating this information into an impactful plan.
Go To Market Strategy
There’s no dress rehearsal for a strong product launch. We are skilled at developing phased launch strategies and plans to maximize your impact at launch, extend the buzz and sustain success.