Lisa Brookins

Lisa is a marketing and brand strategist with a deep experience creating, launching, and generating demand for CPG products in Canada and the U.S. She has been with Compass Marketing since its founding in 2009.

Strategy

5 Excellent Reasons to Make Brand-Building a Priority

CMOs face pressure to focus on conversion marketing. Here's the case for why you shouldn't.

Strategy

See What Others Don't

Why you need the outside perspective to see opportunity more clearly.

November 2, 2021

Consumer

8 Components of Health and Wellness

Wellbeing is so much more than absence of illness. Here's how we see the areas that address it - with some standout brands.