Taking Away Pain, and Making a Business Shine

Credentis had developed a dental coating that could help those with sensitive teeth. While successful in local dental offices, our Swiss client wondered if the new technology might translate to commercial success beyond Switzerland.
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Compass drafted a consumer products plan to commercialize this innovation and maximize its value. This was based on iterative testing of promising "where to play" areas before recommending the ultimate strategic direction.

Impact:  Client is viewed as a valuable future oral care powerhouse

Shortly afterwards, Credentis is purchased by Swiss Smiles and is marketed both in Europe and North America.