Optimizing Launch Strategy and Execution

Challenge:
Coravin, maker of a premier wine access system allowing consumers to taste wine without popping the cork, had just received funding for its unique innovation. With only a logo and a prototype in hand, they asked Compass to finalize its launch strategy and develop all marketing materials for the launch... in just 3 months.

Action:
• Defined initial consumer target to focus early marketing efforts
• Developed brand positioning and strategy for launch
• Developed (structurally and graphically) a premium case to house the elite Coravin system.
• Designed and authored all the marketing materials surrounding the Coravin purchasing experience (Quick Start Guide, Welcome Book & Packaging)