Informed Wellness

Strategic Marketing for Healthtech Brands

The consumer healthtech ecosystem extends beyond traditional medical devices to encompass wearables, health apps, and smart home health solutions for those seeking proactive health management.

Our strategic approach allows us to craft product concepts based on consumer insights that inspire and drive meaningful health outcomes. This includes addressing women’s health challenges across life stages—from young women to post-menopausal ages—by leveraging AI-powered health apps for personalized wellness recommendations and the latest innovations to manage diabetes.

OUR WORK

"Compass Marketing's test-and-learn approach allowed us to take our project in steps, and find insights and learning at each phase that we could apply to the next to sharpen our understanding along the way, ultimately resulting in an approach we feel confident will win in market."

— Chief Marketing Officer, Defibrio

Services

Our knowledge of the healthtech consumer and our experience working across the health and wellness spectrum means we bring fresh insights from analogous categories to deliver more comprehensive marketing strategies to grow your brand.

GROWTH DISCOVERY

Explore and pinpoint new growth opportunities.

Target Segmentation

White Space Mapping & Ideation

Custom Consumer Research

Size of the Prize Volumetrics

Launch Risk Assessments

New Product Pipelines

Branding Reimagined

Make your consumer healthtech brand more relevant, powerful, and valuable.

Brand Strategy & Product Positioning

Branding Architecture

Portfolio Strategy

Brand Visioning Workshops

Funding Pitch Decks

Go-To-Market

Step-by-step plans to execute with excellence and impact.

Brand Expression & Brand Guidelines

Product Design & Engineering

Integrated Omnichannel Market Planning

Communication & Content Plan

Fractional CMO Leadership

Media Planning, Buying & Management

Work

We set the stage for lasting growth for our consumer healthtech clients, including technology products that help fitness, prevention, diagnosis and more.

Defibrio

We provided the strategic direction and consumer validation to develop a scalable business model to drive growth for this pioneer in home-use defibrillation.

Case Study