Lynda Ferrari

Lynda’s expertise as a consumer-driven marketer has produced numerous insight-driven new products and successful launches, including global launches at Gillette and Clorox. She has extensive experience at the fuzzy front end of innovation, with a focus on consumer healthcare and wearables. Lynda is passionate about clean eating and healthy living.

Annette Herz

Annette is skilled at identifying growth opportunities and successfully guiding products from concept to launch, both in the U.S. and globally. Her knack for creating game-changing innovations began while at P&G and Gillette and has led her to advise leading brands and category disruptors, particularly in supplements, pet care, and home appliances.

Xander is a seasoned General Manager and strategy leader with over 20 years experience driving profitable growth in both large CPGs and startups, including Del Monte and New Wave Foods. He focuses on businesses that deliver nutrition, health and wellness through fresh produce, plant-based foods, and botanical supplements.

Andrea Drufke

Andrea is a results-driven marketing professional with deep expertise in product development and brand strategy. She brings years of experience leading new product innovations at companies like SharkNinja and Keurig Green Mountain, where she helped shape categories and deliver consumer-focused solutions. At Compass, she draws on her background in fast-paced, insight-driven environments to support social media strategy and business development.