we UNLOCK actionable opportunities for lasting GROWTH
NEW BUSINESS AND CATEGORIES
We uncover high-impact opportunities that drive long-term value. Whether it's a new platform, or new-to-the-world innovation, we find the opportunities unique to your business.
NEW PRODUCTS AND BRANDS
We craft insight-driven, brand-inspired ideas, validated and quantified using our agile consumer research approaches.
STRATEGIC POSITIONING
We elevate - or create - brand relevance by (re)framing the value proposition, target or messaging.
WE OBSESS ABOUT THE LONG-TERM
Innovation needs to deliver on the longer-game objectives of your organization, your customer and your brand.
We help our clients create the future, instead of trying to predict it.
THE RIGHT TOOLS FOR THE JOB
Our proprietary methodologies are born from deep client-side expertise, and make it simple for you to see with fresh eyes, from the outside in.
They are tailored for modern front-end of innovation on consumer products and services, with agility in mind.
OUR FOCUS ON HEALTH AND WELLNESS
Working across interconnected consumer categories -from digital health to functional foods, we've amassed a wealth of human-centric knowledge that we bring to every engagement.
OUR WORKservices
Our knowledge of the wellness consumer and our experience working with teams from the inside and the outside means we hit the ground running.
clients
What they Say
VP and General Manager, Keurig Green Mountain
CEO, Medical device startup
CMO, Silver Hills Bakery
people
We've walked in your shoes.
We've launched, managed and grown world-class consumer brands. A member of our leadership team directs each engagement and assembles the right team for your situation.
Lynda Ferrari
Lynda’s expertise as a consumer-driven marketer has produced numerous insight-driven new products and successful launches, including global launches at Gillette and Clorox. She has extensive experience at the fuzzy front end of innovation, with a focus on consumer healthcare and wearables. Lynda is passionate about clean eating and healthy living.
Annette Herz
Annette is skilled at identifying growth opportunities and successfully guiding products from concept to launch, both in the U.S. and globally. Her knack for creating game-changing innovations began while at P&G and Gillette and has led her to advise leading brands and category disruptors in the health & beauty, personal care, and home appliance sectors.
Lisa Brookins
Lisa has launched and grown well-known CPG brands and new products across health, beauty and personal care, as well as infant and baby products. Her talent for recognizing and forging strategic opportunity has been honed working with clients and from her senior-level global marketing experience with Gillette, Microsoft, J&J and P&G in both the U.S. and Canada.
Xander Shapiro
Xander is a seasoned General Manager and strategy leader with over 20 years experience driving profitable growth in both large CPGs and startups, including Del Monte and New Wave Foods. He focuses on businesses that deliver nutrition, health and wellness through fresh produce, plant-based foods, and botanical supplements.
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Elios Valmonte
Ben Moned
Maria Averon
Marc Anthony
Our thinking
Let's make growth happen
Connect with us.
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