Go from 'I think' to 'I know'


Find the facts you need about the market,
and identify your strategic opportunities.

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Get insights that create your 'in'


Uncover consumer insights to develop
and launch your initiative with confidence.

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Build your brand bond


Solidify your relationship with consumers
and build new ones with branding that matters.

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Know where to play and how to win


Choose your field of competition wisely,
and get your product in the hands of your customers
with a solid go to market strategy.

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A strategic marketing agency focused on uncovering, evaluating, and developing new growth opportunities in consumer products

What We Do

Opportunity Identification

Opportunity Identification

Through disciplined marketing analysis, including market sizing, market assessment and market segmentation studies, we discover key facts and uncover upstream marketing opportunities.
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Ideation and Innovation

Ideation and Innovation

Our idea generation is fueled by deep understanding through turnkey, customized market research, consumer insight discovery, and concept development.
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Brand Strategy

Brand Strategy

At its core, a brand is a relationship. We help you connect through strategic brand positioning, architecture, charters and other brand services.
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Strategic Planning

Strategic Consulting

We partner with your team to facilitate the development of corporate strategy, consumer marketing plans, product roadmaps and go to market strategies that serve as a blueprint for all future execution.
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Our Clients

Keurig Green Mountain

Our Team

Lynda FerrariLynda Ferrari

Lynda has nearly 20 years of consumer marketing experience and a passion for new product development, especially during what she describes as the “fuzzy front end” of the innovation cycle. She has a unique ability to develop insight-driven ideas by looking at all facets of the consumer landscape and unearthing unmet needs.
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Lisa BrookinsLisa Brookins

Lisa has over 25 years of consumer marketing experience, most of it on the client-side, launching and growing well-known brands. Today she brings her talent for recognizing and forging strategic opportunity to our clients. Lisa’s goal is to bring certainty to decisions, and that comes from analysis and research.
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Annette Herz

Annette Herz

With over 20 years of marketing and finance experience, Annette balances creativity with the bottom line. She uniquely translates her Fortune 100 marketing expertise into the real-world environment of brands with big aspirations and limited budgets – but never at the expense of innovative ideas.
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Carol Dalitzky

Carol has a demonstrated track record of solving marketing challenges and accelerating growth across a diverse range of industries including food, beverage, confections, small appliances, personal care, beauty and OTC. She is a skilled, consumer-driven strategist with a passion for translating insight into the consumer “win”.

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Why Our Clients
Choose Compass

“Compass helped sharpen our focus and quickly brought clarity to the task by applying established consumer-driven marketing principles.”

Marc Gibeley
Marc GibeleyCEO, WaveRx, Inc.

“When it comes to business analysis and strategic planning, I cannot recommend Compass Marketing highly enough.”

Vinnie D’Alleva
Vinnie D’AllevaEVP Business Development/General Manager, Dorel Juvenile Group U.S.

“Compass Marketing was instrumental in helping us detail our new product strategy and roadmap and worked collaboratively with our organization.”

Nick Lazaris
Nick LazarisFormer CEO & Board Member, Coravin

“The completed business plan delivered by Compass is the most important tool we have to grow our business.”

Ken Davidov
Ken DavidovGlobal Ionics LLC

“Their depth of consumer marketing knowledge and skill paired with their ability to work with both our internal organization and external agencies has made them a no-brainer, go-to strategic marketing agency for us.”

John Whoriskey
John WhoriskeyVP and General Manager, Keurig Green Mountain

Case Studies


How can we help your business grow?

Get in touch and let’s get started.