The Sweet Success That Follows a +$100MM Product Portfolio

Zarbee’s Naturals wanted to keep the momentum going after finding initial success with a healthy alternative to OTC products for kids’ cough cold products.
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The company wanted to demonstrate exactly how this business could grow exponentially larger. After evaluating numerous potential markets, Compass Marketing prioritized 3 health & wellness categories that represented the most opportunity for the brand. Across these growth categories, Compass Marketing developed over 30 promising concepts to create a healthy innovation pipeline, and create predictable future revenue growth for the brand.
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Impact: The value of the Zarbee's Naturals company multiplied.

‍Zarbee’s was acquired by Johnson & Johnson – making this J&J’s first major foray into the supplement realm – and reportedly allowed the majority investor to recover 10X their investment.