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Empowering Vitality

Strategic Marketing for Supplement Brands

At Compass Marketing, we integrate strategic branding and marketing to uncover groundbreaking insights that fuel the growth of supplement brands.

Our evidence-based approach addresses health challenges, delivering tangible results through cutting-edge supplements and natural alternatives to pharmaceuticals. By embracing exceptional and bold strategies, we ensure these products provide meaningful health benefits that transform lives.

OUR WORK
"Compass Marketing helped us refine our consumer insights and identify a new brand positioning that elevates the brand with a more emotional benefit and better connects with our consumers...to help the brand meet its growth objectives."
— Senior Product Manager, Natrol

Services

Our knowledge of the supplement consumer and our experience working across the health and wellness spectrum means we bring fresh insights from analogous categories to deliver more comprehensive marketing strategies to grow your brand. 

Growth Discovery
Explore and pinpoint new growth opportunities.
Target Segmentation
White Space Mapping & Ideation
Custom Consumer Research
Size of the Prize Volumetrics
New Product Pipelines
Launch Risk Assessments
Branding Reimagined
Make your supplement brand more relevant, powerful, and valuable.
Branding Architecture
Portfolio Strategy
Brand Visioning Workshops
Funding Pitch Decks
Brand Strategy & Product Positioning
Go-To-Market
Step-by-step plans to execute with excellence and impact.
Brand Expression & Brand Guidelines
Product Design & Engineering
Integrated Omnichannel Market Planning
Fractional CMO Leadership
Communication & Content Plan
Media Planning, Buying & Management

Work

We set the stage for lasting growth for our clients in the supplement space.

Zarbee’s Naturals

We developed a growth plan for this leader in over-the-counter kids’ cough and cold products to be sold for 10X their investment.

Case Study

Natrol

We helped Natrol secure its #1 position by developing a new brand positioning, creating an emotional connection with consumers.

Case Study

Clients

Here are some of the supplement brands we have worked with.

Let's Make Growth Happen

Connect with us to discuss strategies to grow your supplement brand.

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