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New York, NY – Sosemo LLC, an award-winning strategic media planning, buying, and campaign management agency that specializes in marketing health brands is pleased to announce a strategic partnership with Compass Marketing Innovation LLC, a strategic marketing & innovation agency focused on accelerating growth for health & wellness brands.
Larry Gurreri, CEO, Sosemo: "Media activation on its own is often not enough to generate substantial growth. Alternatively, effective brand strategy only goes so far without media. Together, we can provide health and wellness clients with a more complete suite of services.”
Sosemo is proud to announce this collaboration which aims to activate brand strategy and launch campaigns efficiently, driving the most effective and targeted results. Compass’s mission of growth, idea acceleration, and strategic positioning, along with Sosemo’s holistic approach to media buying services, will work to elevate brand relevance across various markets, delivering superior results for clients through every phase of the campaign management process. Sosemo’s proprietary keyword listening solution and strategic media inventory assessments will be used to provide insights as an input for Compass’s brand strategy ideations.
Lynda Ferrari, Partner, Compass Marketing Innovation: " The approach we take to our clients' businesses is focused on creating value, consistently producing impactful, actionable results. Sosemo shares a similar approach and is an excellent partner to help us implement the strategic brand and growth plans for our clients. Their expertise will drive awareness, acquisition, and retention, ultimately leading to efficient and effective growth.”
Compass Marketing harnesses consumer insights and market trends to empower brands in crafting or refining their value propositions, pinpointing target audiences, refining messaging, and exploring new avenues for growth. Sosemo activates and manages campaigns across the core digital channels including (SEM/SEO), paid social, programmatic, and display. Both Sosemo and Compass Marketing have extensive experience within the health and wellness industry.
Focus areas for the partnership include nutrition, vitamins and supplements (including CBD), health wearables, digital health, medical devices, oral care, OTC consumer products, pet food and supplements, animal health, functional foods, coffee and beverages, and kitchenware. Separately, Sosemo also has extensive experience in pharmaceutical marketing.
The partnership provides an opportunity for brands to tap into the combined expertise, which is ideal for health and wellness brands that are looking to grow to the next level.
About Sosemo:
Sosemo stands for Social, Search and Mobile and is built upon a simple premise: effective marketing campaigns must harness the power of Social, Search and Mobile technology, innovations, and insights to deliver the right content to the right audience at the right time. Sosemo consists of two divisions: Sosemo Media and Sosemo Health, which respectively specialize in marketing brands across the digital landscape to increase brand awareness and acquisitions, and marketing health brands to patients and doctors to improve patient/doctor communication and understanding of treatment options.
About Compass Marketing Innovation LLC:
Compass Marketing unlocks actionable opportunities for ambitious brands seeking lasting growth. Our clients target the health and wellness consumer and aspire for exponential growth by leveraging their existing portfolio and exploring expansion opportunities. Our strategic marketing services encompass Growth Discovery, where we explore and identify new growth opportunities; Idea Acceleration, through which we develop and qualify insight-driven new products; and Strategic Positioning, aimed at making brands more relevant, powerful, and valuable.
For Inquiries:
Sosemo LLC
646-760-2030
sales@sosemo.com
Sosemo.com
Compass Marketing Innovation LLC
617-642-6740
info@compassmarketingboston.com
CompassMarketingBoston.com
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Lynda is a consumer marketing expert with a track record of successful U.S. and global product launches. She has created new product innovations across consumer wellness, from personal care to digital health. She is a founding partner of Compass Marketing.
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