Sleep technology, mindfulness apps, health trackers, plant-based everything. The wellness market is evolving. In fact, people are spending more on health and wellness than ever before, the industry now reaching $1.5 trillion and growing 5-10% each year. In this growing space, amping up your digital strategy, leveraging data, and catering to the changing needs of your individual consumer is critical to growth and relevancy.
But it’s often easier said than done.
That is why we have created a resource guide for health & wellness start-ups to learn how to best market their health and wellness brand to their target audience. As your business grows, you are likely to require an even deeper understanding of your consumer to develop the most effective marketing campaign, to demonstrate scalability to potential investors and to better allocate your resources (people, time, capital). This is the stage where Compass Marketing can provide the most value while you focus on your existing business. However, between starting and scaling, there is a lot of room for rolling up your sleeves.
Our top picks for Marketing Your Health & Wellness Brand:
Best for new wellness entrepreneurs:
Building a Wellness Business That Lasts: How to Make a Great Living Doing What You Love
The growth of the wellness industry, brought upon by many factors including COVID-19, has created an influx of entrepreneurial opportunities and a need to make them last amid the new products and services coming out every day. In Building a Wellness Business That Lasts, Rick Stollmeyer uses his two-decades-worth of entrepreneurial experience as co-founder and CEO of Mindbody to take readers through the steps to achieve growth in the wellness industry.
Best for gaining initial online exposure:
One Million Followers: How I Built a Massive Social Following in 30 Days
This book is for any business, health and wellness-related included, who want to learn how to gain a digital following, create valuable content, and build a multi-media brand. In One Million Followers, Brendan Kane teaches readers how to package their content for the right audience and how to sustain long-lasting engagement on social media platforms.
SEO 2022: Learn search engine optimization with smart internet marketing strategies
Whether you’re fluent in SEO or just starting out, this guide will walk you through how to grow your online presence through search engine optimization techniques. In SEO 2022, Adam Clarke will teach you keywords, sneaky tricks, and various SEO secrets through his chapters, checklists, and video tutorials that will give you an advantage in Google’s algorithm. With over 1,000 Amazon 5-star reviews, this best seller is worth checking out.
Best for those in the natural products industry
Natural Products Field Manual, Ninth Edition
This 45 chapter, 4 volume guide offers a toolkit for natural product entrepreneurs, coupons for leading service providers, and a complimentary consultation. Together Bob Burke and Rick McKelvey collaborated with over 60 leading experts in the industry to provide insightful commentary and guest editorials. Used by Tom's of Maine, Dr. Bronner’s, Whole Foods Market and so many more, the ninth edition of Natural Products Field Manual is a game-changing guide!
Best for podcast enthusiasts
The Business of Wellness
If you love podcasts and are running a business in the wellness industry, or even thinking about it, then this is the resource for you. Host Lauren Armes dives into the industry’s most successful brand owners, leaders, and innovators. With over 60 episodes featuring guests from Holly Thaggard (Founder of Supergoop) to Kevin Cornils (Managing Director of International at Peloton), you’re sure to gain insight from these industry experts.
Rewriting Wellness
Brought to you by the Blue Cross Blue Shield Association and Blue365, Rewriting Wellness is a podcast featuring the thought leaders at some of the most innovative wellness companies, from Fitbit’s wearable technology to Sunbasket’s healthy meal delivery. With just four short episodes, this podcast is great for those who are always on the go.
Didn’t find what you were looking for? Here at Compass Marketing, we are ready to help grow and differentiate your brand amidst the ever-growing wellness space. Get in touch and allow us to be a resource for you.
Caroline is a Bentley University senior studying marketing, media and entrepreneurship. At Compass Marketing, she manages all the Social Media and Content marketing efforts in addition to assisting with business development activities.
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