Trends

Consumer
Strategy
Trends
Trends
7 Consumer Insights Impacting Health & Wellness Brands in 2024

And the Rising Brands Embracing Them.

February 14, 2024
Trends
Unlocking the Mystery of Allergies: Navigating Halloween and Beyond

Tips to Keep Children with Allergies Safe

October 24, 2023
Trends
Unmasking Aging in Place: A Closer Look at America's Reality

Read about the pending senior crisis and how other countries are innovating in response.

September 19, 2023
Trends
My New Best Friend is a R.O.B.O.T.

How AI is Revolutionizing Support for Seniors and Children with Autism

September 12, 2023
Trends
The Pet Prescription: How Pet Humanization is Shaping the Future of Health and Wellness

The Future of Pet Health and Wellness

Trends
How Innovation Is Shattering the Stigma Around Menstruation

From pumpkin seeds to reusable applicators to… Bluetooth tampons? Menstruation is ripe for innovation.

April 11, 2023
Trends
Innovations to Age on Your Own Terms

How Innovations in Sleep, Mental Health & Menopause are Changing How We Age

November 22, 2022
Trends
Team Trick or Team Treat? How Halloween Is Adapting to Healthy...or Not?

Halloween looks different this year, from innovative candy to programs for children with food allergies.

October 18, 2022
Trends
6 Pet Health Innovators: Taking Human Learnings to Pets

Will Pets Soon Live Longer than Humans?

August 23, 2022
Trends
The Delicious Story Behind Plant-Based Ice Creams

All the details behind this booming category

July 12, 2022
Trends
Regenerative Agriculture: Will it make a difference?

Will the future of sustainable farming be understood by consumers?

June 14, 2022
Trends
The Holy Grail: Climate vs. Clean

Does having a clean home mean forsaking the environment?

Trends
Upcycled Food: The Hottest Trend You Never Heard Of

Is "upcycling" the new buzz word? Read more about the latest in sustainability.

February 1, 2022
Trends
Top 5 Functional Food & Beverage Trends for 2022

The pandemic continues to impact our food & beverage choices. Here's what to expect in the coming year.

January 25, 2022
Trends
Health & Wellness Marketers Should Not Ignore Active Seniors

Offering a solution to active seniors no longer means being seen as a brand for the geriatric set

November 16, 2021
Trends
Mushroom mania has just begun

Mushrooms have come to the forefront of the plant-based revolution, but we expect the best is yet to come as new brands mature beyond an ingredient focus.

October 28, 2021
Trends
Top 5 Health & Wellness Digital Trends Here to Stay (Post-Pandemic)

The health and wellness market pivoted to more fully utilize digital media. These trends are the ones that are here to stay.

August 20, 2021
Trends
What's Next in Sleep?

The sleep industry is booming. Americans are taking charge and seeking a holistic approach.

September 6, 2021
Trends
The Purpose-driven Brands Changing Our World

Purpose-driven brands are changing the world we live in and how we buy. Why brands can no longer ignore the need to think beyond profits.

October 19, 2021

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