Link to downloadable version: 7 Health & Wellness Consumer Trends in 2026

Brand Index

Gut Health Brands

Pendulum

Beekeeper's Naturals

Bellie Welli

Mental Energy & Emotional Regulation

NuCalm

TRIP by Calm

Eden's Garden

Pet Wellness Gets Human-Grade Intelligence

Basepaws DNA Test

Honest Paws Calming CBD

Sense 1

Self-Directed Wellness

Lumen

Oova Hormone Kit

Oura Ring

The Longevity Lifestyle Takes Root

Inside Tracker

Elysium Health

Get A Drip

Metabolic Recalibration

Factor

Nature Made

Gainful

Women's Health Expansion

Lioness

Evvy Microbiome Test

CORA

Annette Herz

Annette is skilled at identifying growth opportunities and successfully guiding products from concept to launch. At Compass, she advises leading brands and category disruptors in the health & wellness, personal care and digital health sectors.

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