Setting the Stage to
Lap the Competition

Compass created a strategic plan for the company and a brand strategy for growth in the animal health category.

Challenge:
‍
SmartPak needed to address key challenges and opportunities facing the overall business, including broader economic headwinds, increased competition, evolving consumer needs and behaviors, a weakening brand equity, and internal organizational challenges.
‍
SmartPark reached out to Compass to help develop a strategic plan for the company and a SmartPak brand strategy.
‍
Action:
‍
• Developed a strategic plan for the organization to guide the team t deliver on a clear vision and financial objectives.
• Developed a persuasive and differentiated SmartPak brand strategy to grow the brand and increase competitive insulation in a fragmented, increasingly-competitive and price-driven category, with few distinct brand identities.