reimagine what's possible.

Unlock new opportunities to drive growth.

create the future.

Shape how health & wellness consumers see your brand.

see what others don't.

Identify consumer insights for scalable growth.

We’re a strategic marketing and innovation agency for health & wellness brands. 

Our proven approach and track record set the stage for lasting growth, even in highly competitive markets. We prepare our clients to scale, sell, and navigate everything in between.

HOW WE GROW BRANDS

We help consumer health and wellness brands develop the winning strategies to grow and the plans for their teams to get there.

NEW BUSINESS AND CATEGORIES

We uncover high-impact opportunities that drive long-term value. Whether it's a new platform, or new-to-the-world innovation, we find the opportunities unique to your business.

STRATEGIC POSITIONING

We elevate - or create - brand relevance by (re)framing the value proposition, target or messaging.

NEW PRODUCTS AND BRANDS

We craft insight-driven, brand-inspired ideas, validated and quantified using our agile consumer research approaches.

Kiio logo greyscaleHelen of Troy logo grayscaleZarbee's logo grayscaleKeurig Dr. Pepper logo grayscaleWellpet logo grayscaleKing Arthur Baking logo grayscaleNew Wave Foods Logo grayscaleCredentis logo grayscaleHologic logo grayscaleInsulet logo grayscaleStanley Healthcare logoAmerica's Test Kitchen logo grayscale

services

Our knowledge of the wellness consumer and our experience working with teams from the inside and the outside means we hit the ground running.

GROWTH DISCOVERY
Explore and pinpoint new growth opportunities.
Target segmentation
White space mapping & ideation
Size of the prize volumetrics
New product pipelines
Launch risk assessments
Custom consumer research
Branding Reimagined
Make your health and wellness brand more relevant, powerful and valuable.
Brand strategy
Product positioning
Brand architecture
Portfolio strategy
Brand visioning workshops
Funding pitch decks
Go-to-Market
Step-by-step plans to execute with excellence and impact.
Brand expression & guidelines
Product design & engineering
Integrated omnichannel marketing planning
Communication & content plan
Media planning, buying & management
Fractional CMO leadership

our Focus

Working across interconnected consumer health and wellness categories, we've amassed a wealth of categories and consumer knowledge that we bring to every engagement.

Supplements

Nutraceuticals

Personal Care

Animal & Pet Health

Functional Food

Consumer HealthTech

our work has impact

We work closely with our clients across many health and wellness categories to drive lasting growth through strategic marketing.

What they Say

Testimonial icon
John Whoriskey
VP and General Manager, Keurig Green Mountain
"Compass Marketing has been a valuable resource for helping Keurig uncover and deliver on new growth opportunities. Their depth of consumer marketing knowledge and skill paired with their ability to work with both our internal organization and external agencies has made them a no-brainer, go-to strategic marketing agency for us."
Testimonial icon
Mark Gibeley
CEO, Medical device startup
"Compass helped sharpen our focus and quickly brought clarity to the task by applying established consumer-driven strategic marketing principles. Their advice, insight, strategic thinking and most importantly, leadership, was instrumental in helping us bring our new product to life."
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Darren Mahaffey
CMO, Silver Hills Bakery
"...the final outputs were immediately actionable for our business. Perhaps most importantly, the value we received from highly experienced industry experts left us looking for additional opportunities to engage the organization in the future. It is a great accomplishment for our team and will guide our development work for the foreseeable future."

people

We've walked in your shoes.

We've launched, managed and grown world-class consumer health and wellness brands. A member of our leadership team directs each engagement and assembles the right team for your situation.

Lynda Ferrari
Partner

Lynda’s expertise as a consumer-driven marketer has produced numerous insight-driven new products and successful launches, including global launches at Gillette and Clorox. She has extensive experience at the fuzzy front end of innovation, with a focus on consumer healthcare and wearables. Lynda is passionate about clean eating and healthy living.

Annette Herz
Partner

Annette is skilled at identifying growth opportunities and successfully guiding products from concept to launch, both in the U.S. and globally. Her knack for creating game-changing innovations began while at P&G and Gillette and has led her to advise leading brands and category disruptors in the health & beauty, personal care, and home appliance sectors.

Lisa Brookins
Strategist

Lisa has launched and grown well-known CPG brands and new products across health, beauty and personal care, as well as infant and baby products. Her talent for recognizing and forging strategic opportunity has been honed working with clients and from her senior-level global marketing experience with Gillette, Microsoft, J&J and P&G in both the U.S. and Canada.

Xander Shapiro
Strategist

Xander is a seasoned General Manager and strategy leader with over 20 years experience driving profitable growth in both large CPGs and startups, including Del Monte and New Wave Foods. He focuses on businesses that deliver nutrition, health and wellness through fresh produce, plant-based foods, and botanical supplements.

Elios Valmonte
Menager
Ben Moned
Design Product
Maria Averon
Marketing Design
Marc Anthony
Cofounder

Let's make growth happen

Connect with our agency.

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