We’re a strategic marketing and innovation agency for health & wellness brands.
Our proven approach and track record set the stage for lasting growth, even in highly competitive markets. We prepare our clients to scale, sell, and navigate everything in between.
HOW WE GROW BRANDS
We help consumer health and wellness brands develop the winning strategies to grow and the plans for their teams to get there.
NEW BUSINESS AND CATEGORIES
We uncover high-impact opportunities that drive long-term value. Whether it's a new platform, or new-to-the-world innovation, we find the opportunities unique to your business.
STRATEGIC POSITIONING
We elevate - or create - brand relevance by (re)framing the value proposition, target or messaging.
NEW PRODUCTS AND BRANDS
We craft insight-driven, brand-inspired ideas, validated and quantified using our agile consumer research approaches.
services
Our knowledge of the wellness consumer and our experience working with teams from the inside and the outside means we hit the ground running.
our Focus
Working across interconnected consumer health and wellness categories, we've amassed a wealth of categories and consumer knowledge that we bring to every engagement.
Supplements
Nutraceuticals
Self Care
Animal & Pet Health
Functional Food
Consumer HealthTech
What they Say
VP and General Manager, Keurig Green Mountain
CEO, Medical device startup
CMO, Silver Hills Bakery
people
We've walked in your shoes.
We've launched, managed and grown world-class consumer health and wellness brands. A member of our leadership team directs each engagement and assembles the right team for your situation.
Lynda Ferrari
Lynda’s expertise as a consumer-driven marketer has produced numerous insight-driven new products and successful launches, including global launches at Gillette and Clorox. She has extensive experience at the fuzzy front end of innovation, with a focus on consumer healthcare and wearables. Lynda is passionate about clean eating and healthy living.
Annette Herz
Annette is skilled at identifying growth opportunities and successfully guiding products from concept to launch, both in the U.S. and globally. Her knack for creating game-changing innovations began while at P&G and Gillette and has led her to advise leading brands and category disruptors in the health & beauty, personal care, and home appliance sectors.
Lisa Brookins
Lisa has launched and grown well-known CPG brands and new products across health, beauty and personal care, as well as infant and baby products. Her talent for recognizing and forging strategic opportunity has been honed working with clients and from her senior-level global marketing experience with Gillette, Microsoft, J&J and P&G in both the U.S. and Canada.
Xander Shapiro
Xander is a seasoned General Manager and strategy leader with over 20 years experience driving profitable growth in both large CPGs and startups, including Del Monte and New Wave Foods. He focuses on businesses that deliver nutrition, health and wellness through fresh produce, plant-based foods, and botanical supplements.
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Elios Valmonte
Ben Moned
Maria Averon
Marc Anthony
Our thinking
Let's make growth happen
Connect with our agency.
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