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The fast path to
lasting growth.

We're a strategic marketing & innovation agency for Health & Wellness brands.

In highly competitive markets, we prepare our clients to scale, sell, and navigate everything in between.

Let's Talk

Services

Our knowledge of the wellness consumer and our experience working with teams from the inside and the outside means we hit the ground running.

GROWTH DISCOVERY
Explore and pinpoint new growth opportunities.
Target Segmentation
White Space Mapping & Ideation
Custom Consumer Research
Size of Prize Volumetrics
Launch Risk Assessments
New Product Pipelines
Branding Reimagined
Make your health and wellness brand more relevant, powerful, and valuable.
Brand Strategy & Product Positioning
Brand Architecture
Portfolio Strategy
Brand Visioning Workshops
Funding Pitch Decks
Go-To-Market
Step-by-step plans to execute with excellence and impact.
Brand Expression & Brand Guidelines
Product Design & Engineering
Integrated Omnichannel
Market Planning
Communication & Content Plan
Media Planning, Buying & Management
Fractional CMO Leadership

Focus

Working across interconnected consumer health and wellness categories, we've amassed a wealth of category and consumer knowledge that we bring to every engagement.

Pet & Animal Health
Self-Care
Supplements
Healthy Home
Functional Food
Consumer Healthtech

Our Work Has Impact

We work closely with our clients across many health and wellness categories to drive lasting growth through strategic marketing.

A dog waiting to be fed with Wellnes Core dog food by Wellpet
Silver Hills
Silver Hills
Older couple smiling while looking at ipad Photo by Marcus Aurelius from Pexels
Stanley Healthcare logo
Zarbees
Zarbee's naturals logo
Kiio app
Kiio logo
Woman sipping icy drink from a straw
Credentis logo

What they Say

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Dwight Brown
Vice President Marketing, Keurig Green Mountain
"As one of the nation’s fastest growing consumer appliance companies, we brought on Compass Marketing to help shape our New Product strategy. They were instrumental in helping us detail our new product strategy and roadmap."
Testimonial icon
Ellese Symons
Senior Vice President of Marketing, Balanced Health Botanicals
"Compass Marketing's strategic guidance helped to reposition us in the market, resulting in improvements in engagement, customer acquisition, and brand perception."
Testimonial icon
Gaby Sander
Marketing Director, Vytalogy Wellness
"Compass Marketing helped us refine our consumer insights and identify a new brand positioning that elevates the brand with a more emotional benefit and better connects with our consumers."

People

We've walked in your shoes.

We've launched, managed and grown world-class consumer health and wellness brands. A member of our leadership team directs each engagement and assembles the right team for your situation.

Lynda Ferrari
Partner

Lynda’s expertise as a consumer-driven marketer has produced numerous insight-driven new products and successful launches, including global launches at Gillette and Clorox. She has extensive experience at the fuzzy front end of innovation, with a focus on consumer healthcare and wearables. Lynda is passionate about clean eating and healthy living.

Annette Herz
Partner

Annette is skilled at identifying growth opportunities and successfully guiding products from concept to launch, both in the U.S. and globally. Her knack for creating game-changing innovations began while at P&G and Gillette and has led her to advise leading brands and category disruptors in the health & beauty, personal care, and home appliance sectors.

Lisa Brookins
Strategist

Lisa has launched and grown well-known CPG brands and new products across health, beauty and personal care, as well as infant and baby products. Her talent for recognizing and forging strategic opportunity has been honed working with clients and from her senior-level global marketing experience with Gillette, Microsoft, J&J and P&G in both the U.S. and Canada.

Xander Shapiro
Strategist

Xander is a seasoned General Manager and strategy leader with over 20 years experience driving profitable growth in both large CPGs and startups, including Del Monte and New Wave Foods. He focuses on businesses that deliver nutrition, health and wellness through fresh produce, plant-based foods, and botanical supplements.

Elios Valmonte
Menager
Ben Moned
Design Product
Maria Averon
Marketing Design
Marc Anthony
Cofounder

Our Thinking

Consumer

8 Components of Health and Wellness

Wellbeing is so much more than absence of illness. Here's how we see the areas that address it - with some standout brands.

Consumer

Identifying Your Primary Target Audience: Why It’s Important

Unlock growth by identifying and focusing on your target market

Strategy

Launching Your Health & Wellness Brand: Leading Strategies & Best Practices for 2025

Launching a new health and wellness brand can be challenging, but these strategies and best practices will help build a strong foundation for success.

Consumer

How GLP-1 Medications are Reshaping The Food & Supplement Markets

GLP-1 meds are driving demand for innovative functional foods, beverages, and supplements supporting weight loss and overall wellness.

Let's make growth happen

Connect with us to discuss strategies to grow your health and wellness brand.

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